SALAS LUZURIAGA, E. The odotypes and their intervention in Brand Recall. Espirales Revista Multidisciplinaria de investigación, [S. l.], v. 2, n. e, p. 132–148, 2019. DOI: 10.31876/er.v3i27.560. Disponível em: https://revistaespirales.com/index.php/es/article/view/560. Acesso em: 19 apr. 2026.