Lourdes Loza-Hernandez, Pilar Arroyo
Espirales. Revista multidisciplinaria de investigación científica, Vol. 7, No. 45
March – July 2023. e-ISSN 2550-6862. pp 62-87
analytical results of the partial least squares structural equation modeling (PLS-SEM).
Conclusions, academic and practical implications are presented in the final section.
Several behavioral theories have been applied to explain disaster preparation behaviors
at the individual level (Asnarulkhadi et al., 2019). Among the most cited are the Theory
of Planned Behavior (TPB) (Ajzen & Fishbein, 2005), the Social-cognitive Preparation
Model (Paton, 2003), the Health Belief Model (Sharma & Romas, 2008), the Protection
Motivation Theory (Rogers, 1983), and the Extended Parallel Process Model of fear
appeals (EPPM) (Ejeta, Ardelan & Paton, 2015). Except by the TPB, these theories
consider the effect of risk perceptions on a range of preparedness actions towards
different types of disasters (Bourque, Regan, Keally, & Wook, 2013). Risk perceptions
are determined by assessing the negative consequences of a hazard, the perceived
exposure or vulnerability to the event, its imminence, and the concern about the hazard
(Shapira et al., 2018). These perceptions involve a cognitive and an affective component
from which the affective or emotional component seems to have the major influence on
disaster preparedness (Miceli, Sotgiu, & Settanni, 2008). Extant research suggests that
risk perception is a necessary but not sufficient predictor of preparedness, and its effect
is mediated or moderated by demographics and psychographic constructs (Bourque et
al., 2013). For example, Ng (2022) found risk perceptions positively influenced
preparedness intentions towards typhoons in Hong Kong, partially mediated by the TPB
constructs subjective norm, attitudes, and perceived control.
This work applies the PMT, a pragmatic, well-documented, robust, and flexibly theory,
that can be straightforward implemented to improve household preparedness towards
a variety of natural hazards (Bamberg, Masson, Brewitt, & Nemetschek, 2017; Bubeck,
Botzen, Laudan, Aerts, & Thieken, 2017). The PMT proposes people are motivated to
protect themselves driven by a threat appraisal and a coping appraisal process. The
threat appraisal ponders the severity and self-vulnerability towards the hazard, that is,
is related with the assessment of the risk. While the coping appraisal deals with the
beliefs about the effectiveness of the protective actions and the capabilities to change
current behavior to enhance preparedness. For example, Westcott, Ronan, and
Bambrick (2017) discuss how the PMT processes supplemented by trust in emergency
services and oneself, uncertainty on the information about the hazard, prior experience,
complexity of the social microclimate, and concerns about animal management affects
evacuation in case of bushfires in Australia. McCaughey, Mundir, Dalya, Mahdic, & Patt
(2017) also extended the PMT by exploring how the social influence (official information,
disaster training, and influence of close social groups) affect different coping appraisal
actions related to tsunami evacuation of buildings. Results show that social influence
and the coping appraisal constructs, especially self-efficacy, significantly affect future
evacuation actions.
Tang and Feng (2018) explicitly add “obstacles” (lack of preparedness knowledge, time,
and economic resources) to the PMT to explain disaster preparedness intentions of
Taiwanese households. Findings indicate that self-efficacy is positively and significantly
related to preparedness intentions, while obstacles negatively affect the behavior. Risk
perceptions did not affect disaster preparedness intentions. This unforeseen result was
attributed to low-risk perceptions after experiencing a recent earthquake, and potential