http://revistaespirales.com/index.php/es/issue/feed Espirales Revista Multidisciplinaria de investigación 2021-09-11T11:50:23-04:00 Oswaldo Turpo Gervera revista.espiralesec@gmail.com Open Journal Systems <p>Es<em><em>pirales. Revista multidisciplinaria de investigación </em>is an edited by Universidad de Oriente and Global University. All the material submitted to the journal for publication and accepted by the Editorial Committee in attention to its quality and relevance is subjected to review by peer specialists in the corresponding fields of knowledge.</em></p><p><em>Espirales. Revista multidisciplinaria de investigación </em>is a scientific journal dedicated to the <span lang="en">quarterly </span>publication of articles of original research results in Spanish, English and Portuguese which covers a variety of topics related to several knowledge areas of the social sciences. The papers are published the first 5 days of the months of January, April, July, October</p> http://revistaespirales.com/index.php/es/article/view/781 Conceptual displacement: Web search as a learning experience 2021-08-22T22:11:31-04:00 Martha Vidal Sepúlveda martha.vidal@uach.cl Gabriel Valdés León gvaldesl@uach.cl Christian Olivares Rodríguez colivares@inf.uach.cl <p>The research aims to identify the relationship between the behavior of seeking information on the Internet to solve a research task and the answers given by a group of university students. To do this, a quasi-experimental study was designed, of a quantitative nature, in which both the words used in the web search process and the answers made from it were analyzed. The data was processed thanks to the use of the GoNSA2 platform, which allows monitoring the search process, and the Iramuteq software, oriented towards the analysis of lexical information. Among the main results, we highlight a shift between the topics used in the search and those observed in the response stage and an increase in the categories present in this last stage, which allows considering the search process as an instance of learning.</p> 2021-07-04T00:00:00-04:00 Copyright (c) 2021 http://revistaespirales.com/index.php/es/article/view/782 Domestic factors that constraint ecuadorian export performances 2021-08-22T22:38:48-04:00 Manuel Ruvin Quiñónez Cabeza manuel.quinonez@utelvt.edu.ec Luisa Nicole Quiñónez Caicedo nicolequinonezc@hotmail.com Karla Haydeé Ortiz Palafox ortizpalafoxkarla@hotmail.com Olmedo Gregorio Farfán González olmedo.farfan@uteg.edu.ec <p>Exports play an important role in Ecuador, the income from these contributes to the growth of the economy. This research aims to describe the national factors that limit the performance of Ecuadorian exports. The research was carried out under the inductive method, of an exploratory type with a mixed approach and descriptive scope; the techniques used were the documentary review and semi-structured interview. Data provided by the Central Bank of Ecuador were taken on the growth rate of goods exports and the percentage share of the destinations of goods exports by continent, economic area and country during 2015-2020. The results showed that exports fluctuated and lost competitiveness during the analyzed period. In conclusion, the performance of exports is limited by national factors related to the policies and management of public institutions and procedures.</p> 2021-07-04T00:00:00-04:00 Copyright (c) 2021 http://revistaespirales.com/index.php/es/article/view/783 Social skills and behavioral problems in 3- to 5-year-old schoolchildren 2021-08-22T23:01:49-04:00 Alexandra Isabel Cárdenas Loor alexandracardenasadonai@gmail.com Patricia Genovezzy Velásquez pattyrocig76@gmail.com Ligia Liliana Napa Arévalo filiylili84@gmail.com Henry Felipe Alarcón López halarcon@uteq.edu.ec <p>Social skills and behavior were evaluated in children 3 to 5 years of age. The research was carried out at the “TIWINZA” Basic Education School, located in Buena Fe canton, Los Ríos province. The abilities of 16 children were studied through surveys of their parents or legal representatives, and for this purpose the proposed survey was used. 87% and 75% of the children were located within a medium level of cooperation, interaction and social independence. Regarding social skills, 75% of the children were between the medium and significant deficit levels. 62.5%, 56.3%, and 37.5 did not present problems of social isolation, anxiety / complaints, or selfish or egocentric behavior, respectively, and only one student showed a significant problem. Finally, 56% of children express their emotions easily. These findings indicate that most of the children studied did not present significant behavioral problems.</p> 2021-07-04T00:00:00-04:00 Copyright (c) 2021 http://revistaespirales.com/index.php/es/article/view/784 Digital neuromarketing and advertising in shopping center consumers in a region of Peru in times of Covid-19 2021-08-22T23:56:28-04:00 Marco Antonio José Paredes Pérez maparedes@uncp.edu.pe Antonio Eleodoro Palomino Crispín apalomino@uncp.edu.pe Víctor Renzo Cárdenas Tapia d.vcardenast@upla.edu.pe Rubén Darío Alania Contreras ralania@continental.edu.pe <p>Neuromarketing, which is a revolution, tends to be more effective than other marketing strategies. The objective of the study was to determine the relationship between the effectiveness of digital neuromarketing and the effectiveness of BTL advertising according to consumers of shopping centers in the Junín region of Peru, in times of COVID-19, the research was of a basic type, correlational level and descriptive correlational design, had as a sample 1242 consumers, to whom it was applied, the digital neuromarketing and BTL advertising questionnaires, designed for the study; The instruments presented coefficients of very high validity, 0.83 and 0.85 by geometric mean and very high reliability, 0.91 and 0.92 by Cronbach's alpha. As a result, an inverse correlation (Kendall's Tau b = -0.82) and significant (p = 0.045) was found between both variables. It was concluded that there is an inverse correlation between the effectiveness of digital neuromarketing and BTL advertising according to the sample in times of COVID-19, which denotes that the greater the effectiveness of the neuromarketing, the lower the effectiveness of the BTL advertising.</p> 2021-07-04T00:00:00-04:00 Copyright (c) 2021 http://revistaespirales.com/index.php/es/article/view/785 Epistemological foundations for competency-based assessment of pre-professional practice 2021-08-23T00:12:42-04:00 Karina Patricia Arévalo Briones karevalo@uteq.edu.ec Edgar Vicente Pastrano Quintana epastrano@uteq.edu.ec Yamilka Sosa Oliva ysosao@udg.co.cu <p>The Republic of Ecuador, and in particular the State Technical University of Quevedo (UTEQ), demands the training of highly qualified professionals, according to the demands of society. In this context, pre-professional practice constitutes an essential means to achieve these expectations, based on taking into account the Pedagogical Model by Competences. Faced with these challenges, in Ecuador, the training of competent professionals committed to social development is today a necessity. Training graduates capable of facing the challenges of technological development in their jobs is a priority, both for Higher Education and for the entities that employ qualified human capital in the country. It concludes by stating that it constitutes a challenge for the UTEQ, the conception and application of results that arise in the area of ​​Pedagogical Sciences, to favor an adequate development of the evaluation by competencies of pre-professional practices</p> 2021-07-04T00:00:00-04:00 Copyright (c) 2021