Impacto del sistema gráfico de alertas “semáforo” en consumo de alimentos procesados

Antonio Francisco Poveda Guevara, Carlos Virgilio Pesantes Burgos

Abstract


El gobierno ecuatoriano exigió a los fabricantes de alimentos procesados la utilización de un sistema gráfico de alertas (MTL) en sus productos. Mediante encuestas a 385 jefes de hogar, se encuentra que la aplicación del sistema influye en la percepción de las familias en cuanto a lo saludable del producto, estimado de calorías, estimado de azúcar y percepción de sabor. No se encuentra diferencia significativa en cuanto a intención de compra, atención a información nutricional o percepción sobre vitaminas.

Keywords


Etiquetas, consumo, semáforo, regulación publicitaria, Etiquetas, consumo, semáforo, regulación publicitaria

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DOI: https://doi.org/10.31876/re.v2i19.336

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